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DCL Challenges Consumers To Switch

The brand has a new campaign, the #DCLswitch Skincare Challenge.

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By: Marie Redding

Senior Editor, Rodman Media

Dermatologic Cosmetic Laboratories (DCL), a cosmeceutical brand, is challenging consumers to make the “#DCLswitch,” with its new campaign —  a 10-Day Skincare Challenge.

DCL says its products offer the most comprehensive way to treat the skin’s four layers, with peptides, retinoids, Vitamin C and AHAs.

Cherry Robinson, president, DCL, says, “We know that once consumers try our luxurious products, they see and feel a difference in their skin. Our light-years-ahead technology delivers the most advanced science, coupled with a beautiful and luxurious sensorial experience.”

Campaign highlights will be visual through Instagram contests, social media, influencer partnerships, and other sampling efforts, providing consumers ample access to easily switch products. The campaign will run through Mother’s Day.

The brand is asking consumers to visit its Facebook page, here, to enter.



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